The Trick is to Pay Attention

“The trick is to keep breathing.” – Garbage

Yes. Breathe first. But second, pay attention. (10 points to Ravenclaw for each one of you who knows that song reference – you have excellent taste in music.)

My brain is stuck in the 1990s lately because I’m working on two book proposals that have to do with female characters on TV in the late 90s and early 00s. I mention this because I found the opportunity on a Facebook group for ghostwriters that I’m a part of. If I hadn’t been paying attention to my feed, it would have passed me by. But because I did, I have the opportunity to pitch two books now and have three others in mind, which could do wonders for my career.

My point is that opportunities are everywhere if you pay attention. A friend of mine was on the Today show about a year ago and now she is in Forbes, just because she was able to pitch her story to the right person at the right time. Another of my friends was a finalist for the Penn Faulkner Award in Fiction this year because he dared to enter even though he isn’t well known and his publisher is small. A paper that I gave at a history conference is being turned into an article for a magazine, which wouldn’t have happened if I hadn’t applied to the conference to speak even though I’m not an official historian.

Tips for finding opportunities:

  • Pay attention to the news (and sports, entertainment, whatever your writing fits best with) and keep an eye out for events and other things you can tie into or get involved with.
  • Set up Google alerts for the subjects/keywords of your books so you can monitor what is going on.
  • Join HARO (help a reporter out) and don’t be shy answering queries related to your expertise. I’ve gotten some great press coverage that way.
  • Join writing groups on social media and investigate opportunities that appeal to you.
  • Actively seek out groups that are similar to your subject and/or places your readers hang out. You never know what may catch your eye.
  • Be brave! Don’t ever think you aren’t good enough, well known enough, etc. There is no such thing. You can’t win if you don’t play!
  • Keep an open mind. Once you start looking, you’ll see opportunities everywhere.

In addition, inspiration is everywhere if you pay attention.

I follow a lot of people (writers and otherwise) whose careers I want to imitate. From looking at their websites, analyzing their newsletters and social media activity, I think about what I can model in my own life. There are a lot of things I don’t have the budget/time to do (yet) but sometimes there are scaled back versions I can do right now.

Ideas for finding inspiration:

  • Follow blogs, newsletters, other communications on people and subjects you care about.
  • Join groups on social media that discuss these topics and issues.
  • Become involved (online for now, but in person once COVID is over) in groups of people who are passionate about the same things you are.
  • Read and watch movies/TV widely. It could be one little word or scene that triggers something in your mind.
  • If you are a visual person like me, frequent Instagram and Pinterest for images that inspire you. Save them and look back every so often to see if anything strikes you.
  • Take time to refill your well. Walk in nature. Go to a museum or other place that inspires you. (I personally like New Age stores – they rebalance my energy. Oddly enough, Whole Foods does as well.)
  • Take time to dream. Imagine your perfect life. Sketch out what you can do to get there. Make a vision board. I am a firm believer that when you think about things, they happen.

It’s easy to sleepwalk through life – especially now during the pandemic when we’ve been worn down by so much strangeness – but that isn’t going to benefit you or anyone else. Even if you don’t have the energy to do anything right now (I’ve experienced burnout, so I know what that is like), keep a list of ideas/opportunities to address at a later date. Future you will thank present you.

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