I’m putting on my feminist hat (okay, it’s a crown) for this post, so be forewarned.
I was looking for pictures for the cover of my next book yesterday and I noticed that you can really draw a lot of inferences about our culture just by looking at the way women are portrayed in stock photography.
To give you context, I was looking for a middle-aged woman with a sword for the final installment of my trilogy. The original mock up my designer and I came up with has been bugging me for months and I finally figured out why: the model we used is too young for where Guinevere is in life in this story. So I’m looking for an older one.
You would think there are stock photos out there of queens, right? Yeah not so much, unless you want one who is maybe 18 or you can pay thousands of dollars to a photographer period images. I can’t, so I used Adobe Stock and ThinkStock, which produced some rather…interesting results. What I found was pretty consistent on both. I realize that this likely has more to do with the specific searches I was doing than the diversity of images overall on those sites, but my results were still pretty telling:
- Keywords: Woman with sword. Many of the women with swords were very young and most were scantily clothed. Some were licking the swords in what I guess was supposed to be a seductive manner. (Eww…) This clearly comes from some sort of male fetish and is obviously meant to cater to the male gaze. I guess this shouldn’t surprise me, given the lack of strong female historical role models, but you would think with all the fantasy novels out there, there would be more images that were appropriate for books that aren’t anime-like or erotica.
- Keywords: Dark haired woman. Finding pictures of middle-aged women is very hard. I can find young models and elderly woman in spades, but like with Hollywood rolls, women in middle age are ignored. This makes me feel like our society wants to hide the period of life when women are no longer traditionally desirable, yet aren’t the crones we like to trot out at Halloween and ignore for the rest of the year. As someone approaching 40, I find the lack of representation of women near my age very troubling. I know I no longer look like I did when I was 18 so I don’t want a child representing me or subconsciously conveying I should still look like her. No. I earned every one of my wrinkles and age spots. I want my characters to be able to show the beauty of aging, too.
- Keywords: Middle aged woman. When you do find middle-aged women in pictures they are smiling. In and of itself, this isn’t a bad thing, but when you’re trying to find one in which the woman looks like she wants to be taken seriously, this is a problem. I began to think about the types of products these happy images might accompany and most of them were intended to solve some sort of “female” problem: child-rearing, cleaning, eating healthy so they can look young (see above). Then I remembered the old idea that women should always be bright and happy for their men; looks like that is still alive and well. God forbid we show a woman who could go toe to toe with a man! We’d rather have vapid, smiling Barbie dolls.
- Keywords: Middle aged woman serious. If you ask for serious faces, most of the images you get are women who aren’t wearing makeup. Um…what am I supposed to do with that? Does that mean that photographers think serious women are ugly or plain? Or that a woman can’t be desirable and serious at the same time? Are the only ways to be serious and female to be sick, tired or depressed? Because that’s what these search results look like.
- Keywords: Fierce woman. Fierce women apparently like to bite things: chains, whips, pens, hot peppers (don’t ask, I don’t know either, but it was there). And they like to exercise and yell. That’s seriously (no pun intended) all you get in this type of search. Where are the businesswomen, pissed off mothers, and women thinking deep thoughts? Where are the warriors, military women, doctors, police women, etc.? The message this sends to me is that I can only be considered fierce if I’m a dominatrix or I’m working out, both of which end up feeding into ideals put in place by men for how women are supposed to be. And that is bullshit. I’m fierce every single day, even when I stay in my pajamas!
As a feminist, I find these results deeply concerning. If women ever want to be taken seriously we need to break through the stereotypes that run rampant in these images.
Right now I really wish I was a photographer so I could start consciously integrating more positive and diverse female images into my work. But I am a writer, which means I’m going to have to keep writing strong female characters who demand a different image on their book covers. Write enough of those and the pictures will change. Or at least that is my hope.