You’ve finished the book. You’ve got everything ready to go and hit publish. Now what?! You have to market that beast! All your hard work is really just beginning. In fact, I think a lot of authors will tell you writing the book is one of the easier parts of the process.
So you’ve got to pimp yourself. Pimp your book. And hope that all your pimping brings you sells. Lots and lots of them!
Here are a few marketing tips that have worked for me.
1. Blog Tours: You can use a company or put together a tour on your own with friends and fellow authors. A blog tour can be guest posts, promo posts, exclusive teasers, and giveaways. You can also do a cover reveal as part of a pre-release blog tour.
2. Newsletters: This is one of my more successful marketing tools. While my newsletter is small, it does help me get the word out on new releases and any fun updates I want to give my readers. I only send out one newsletter a month, sometimes fewer than that depending on what’s going on. Just be sure you don’t spam your followers!
3. Social Media: While I’m not certain how much this helps anymore, there are a few new social media tools that do work. Take Thunderclap for example. This is a great way to reach a lot of people all at once, if you can get a successful campaign. What I’ve found recently is Facebook is a great resource to find other authors to help out, like with Thunderclap. Twitter for me isn’t as productive any more, but others may find differently.
What works for you when it comes to marketing?
While we’re talking marketing, how about a bit of shameless promoting
Rebecca Waterstone left her high school sweetheart in Graysville ten years ago. At the time she had no plans to return home, ever, thanks to heartbreaker Jonah Caroway. When she receives a call from the hospital that her uncle has had a heart attack and may not make it through the night she has to go home and face her past once more.
Jonah Caroway regrets letting Becca walk out of his life to go to New York ten years ago. She wanted to be a teacher and explore the great city of while he wanted to stay home in small town U.S.A. Now she’s back and this time he won’t let history repeat itself.
When faced with the decision of staying in Graysville or returning to New York she’s not sure what to do. Will Jonah be able to convince her they are meant to be together or will she choose to leave the past in the past?
Available March 6, 2015
Pre-Order at Amazon