I remember reading once that we are born with two innate fears: loud noises and falling.
Every other fear we have is learned behaviour.

I’m not saying go test this out by dressing up as a grotesque monster dripping blood and cooing at some babies to see if they giggle or scream, but when I think about the things that scare me, they are things that I’ve learned.
I learned to fear spiders when I watched Arachnophobia at the age of four. I learned to fear clowns when I saw It at age eight, and I learned that dolls are creepy when I watched all the Child’s Play movies when I was six or seven. All of those things stuck with me because filmmakers and writers created something truly frightening.

For years, I would read R.L. Stine’s Fear Street books before bed and sleep just fine. Rotting purple flesh, decomposing cheerleaders, bodies hanging like pendulums — none of that scarred me for life, but it taught me to respect fear.
Fear is an emotion that’s made out of many series of psychosomatic impulses. It’s mind and body, working together to give you a wiggins. It’s why the image of a foreign finger tracing an ice cold line down the back of your neck is probably creepier than a knife by itself. Fear is something that is built up in the mind and expressed in responses of the body.
The great writers of horror, like H.P. Lovecraft and Stephen King, understand that creepy is a state of mind. Before you can make an audience jump or shiver or perspire, you have to lure them into your world. Here are a few of the ways to do that.

Isolation
Are the scariest scenes set in crowds of bodies? Not usually. Most real horror involves isolation. Most often this is physical, but sometimes it is mental isolation. One of the first films I remember truly terrifying me was The Blair Witch Project. In that film, the three protagonists are isolated in the Maryland forests. Once it becomes clear that something scary is going on, they can’t seem to find their way out. They are in almost total isolation, stuck with a malevolent force.
This theme is also true in one of my new favourite shows, American Horror Story. In the first season, you have a family isolated in a home filled with dead people. They can’t sell it, and they can’t afford to move. In the second season, the show bridges both the inherent physical isolation of an asylum, but also integrates the mental isolation of the asylum’s masters and those imprisoned within its walls. A great example of mental isolation is the film The Craft, where the protagonist isn’t necessarily physically isolated, but the tension between her and her coven gradually increases her mental isolation from her family, her classmates, and her love interest.

The Unexpected
Sure, the image above isn’t that creepy by itself. But what if I told you it was taken at a crime scene? That would bring to mind questions. Who arranged those socks like that, and why? Were babies harmed? The unexpected isn’t about startling people into jumping high enough to bonk their heads on the ceiling. The unexpected is about putting something safe and familiar in a hostile context.
Some of the most iconic moments in horror stem from something unexpected. A child twitching a finger and saying, “Red rum” over and over again — who doesn’t remember the first time they realised he was saying MURDER backward?

Toy With Time
Fear is closely tied to suspense. Both are an anticipation of something to come, though fear has a more negative connotation. As writers, we have the unique ability to slow time and stretch out moments. Where fear and suspense in film are often heightened by details and focus on one thing (a long dark hallway, or silence), in writing you have to tie together multiple elements to create a truly scary scene.
Time can be slowed by zooming in on one detail. A fluttering curtain when all the windows are meant to be closed. Or it can be slowed by concentrating on a protagonist’s emotion, like the slickness of sweat on the back of his neck. The real magic happens when you strike the balance of giving the reader just enough to pull them from sentence to sentence while drawing out the moment of reward as long as possible.
Repetition
When done with care, weaving in a repetitive detail to a narrative can increase suspense. It can provide a reader with clues about when it’s time to be scared. In cases where repetition is used with extreme subtlety, it can foster a sense of foreboding without the reader even being able to pinpoint the reason for it.
An example of using repetition is what was done in the film The Ring. By the time you first saw the video in the film all the way through, you already associated the phone ringing with death and violence. When I first watched that film with friends, the phone happened to ring at that exact moment. We all screeched — wouldn’t you? This is one of the more obvious examples of repetition, but it can be a very effective technique no matter where you aim on the spectrum of subtlety.
Creating fear in a reader is a daunting task. It takes drawing on your own experiences as well as an understanding that just about anything can be frightening if you give it the proper attention. As writers, our words and stories can take people beyond the simplicity of loud noises and falling to deep psychological disturbance and pulse-pounding terror. It’s all up to how you use them.
What are your first memories of fear? What experiences do you draw on when you write scary scenes? How do you twist the mundane to push the reader in uncomfortable territory and then over the line into fear?
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Wow – I think I learned to fear bugs from movies, too! I never realized that. I think…I think you just cured me of that fear.
I have no writer’s tips in this department. I’ll be saving yours for future reference. Thanks for the post.
Ha! Yeah, it’s amazing how some things aren’t scary until someone tells us they are.
I had goosebumps when you talked about all those examples–the baby booties, REDRUM, and the phone ringing! I think if that happened to me, I would’ve had a heart attack. 😀 Great post, Emmie!
Thanks! I grew up on Fear Street. I think that coloured how I see fear. LOL.
I appreciate your analysis, I really do, but why do people want to read or view scary stuff? Why do you want to write it?
I actually wrote a whole post on that subject a while back. http://emmiemears.com/2012/02/28/fear-itself-why-do-we-like-to-be-scared/
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[…] “The great writers of horror, like H.P. Lovecraft and Stephen King, understand that creepy is a state of mind. Before you can make an audience jump or shiver or perspire, you have to lure them into your world.” Emmie tells us how to do just that. […]